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Kyle’s Google Analytics and SEO Presentations from HighEdWeb 2010 #heweb10

HighEdWeb 2010 has been an absolute blast as it is every year.  Instead of going into a detailed post I just wanted to post the updated versions of my two presentations.  For more information on each you can follow the links below for all the great blog articles and content related to each presentation.  (hint [...]

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WhippleHill Summit Slides: SEO Best Practices: Hitting the Low Hanging Fruit

This morning I did a webinar for the WhippleHill Summit.  It was suppose to be part of a conference for independent schools in Nashville, TN, but because of the recent floods the whole conference was canceled.  The team at WhippleHill still wanted to do the presentations from the conference any way possible so they keep [...]

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Calculating Engagement: What Do They Want?

Calculating Engagement: What Do They Want?

We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]

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The Content Editor’s Missing Manual

The Content Editor’s Missing Manual

A few months ago I wrote about how to train content contributors, this article is a little different. It’s meant to be a resource you can point anyone publishing content to the web. The goal is to explain why the web acts different than Word, a general outline of creating semantic documents and how to [...]

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Organic Search: Make Their Efforts Work for You

Organic Search: Make Their Efforts Work for You

As higher ed professionals, we learn to juggle many hats and tasks. Some wanted, some not. As we struggle to implement the latest social technologies and integrate personalized content, we may not have time to be well versed in SEO techniques or the importance of organic search. Why should we take the time to figure [...]

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QA on Higher Education Web sites. How to do it and what to look for.

QA on Higher Education Web sites. How to do it and what to look for.

Running a web office I see a lot of sites, quality assurance is part of every minute of my day. Everything I see goes through the same quality checks otherwise we don’t launch it. Tools and people will come and go, quality on the other hand is the one thing in a web office that [...]

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Best practices for training content contributors

Best practices for training content contributors

The driving force of any web site is the content contributors, the people who know every detail of their department and hold the key to student success. These are the people you want publishing web content. What they have is value, the closer you can get them to the content creation process the better.

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Learning SEO From Lady GaGa

Learning SEO From Lady GaGa

Dear God, forgive me my sins, for I must speak the name of the Unholy One.  I mean Lady GaGa.  Let me be very clear on this point: prior to a couple months ago, aside from hearing some passing references to the name, I really had no clue who she was.  Frankly… I’m still not [...]

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Page Titles and Meta Descriptions: Your Search Calls to Action

Page Titles and Meta Descriptions: Your Search Calls to Action

I know that I’ve recently covered On-Page SEO, but I’m bringing back two of the specific elements.  In my job at HubSpot one of the things that I teach people is how to optimize their site for search engines.  (Just to be clear, no I’m not an SEO consultant because that is only one small [...]

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Need a Link Building Strategy? Create Content!

Need a Link Building Strategy?  Create Content!

So a few weeks ago we talked about Off-Page Optimization where the whole strategy there is to get inbound links and to do a good job of internal linking.  So after you have mastered internal linking it’s time to get those external links.  This can be extremely challenging and if you go about it the [...]

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