Tag Archive | "branding"

Live Blogging AMA: Reinvention

Tuesday, November 17, 2009

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Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center - the [...]

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Live Blogging AMA: Rebranding Tradition with Uncommon Results

Tuesday, November 17, 2009

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Speaker: Dr. John F Carney III, Chancellor, Missouri University of Science and Technology Opening Video:

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Talkback: Successful Higher Ed Branding for the Web

Thursday, May 7, 2009

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Talkback: Successful Higher Ed Branding for the Web

Hopefully, when I mention the words “branding” and “print” in the same sentence, every web developer out there reading this cringes.  So, with that in mind, how many of you have web branding guidelines that grew from print standards?  I hope the number is very few, but I suspect that there are a lot of [...]

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Reining in the outliers for a university-wide cohesive Web presence

Tuesday, March 31, 2009

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Reining in the outliers for a university-wide cohesive Web presence

A prospective student does a Google search for “English composition [university name]” and is brought to your English department’s site. While there, they find the program that intrigues them, and decide to jump off course to learn more about tuition and fees, housing, and dining services. Along they way they bounce through three additional department [...]

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