Tag Archive | "christophe morin"

Book Review: Neuromarketing

Wednesday, September 10,


I breezed through a bunch of marketing books this weekend, but the one that really stood out as useful was Neuromarketing by Patrick Renvoise and Christophe Morin. If you do marketing in any way, shape or form this book should be on your “to read” list.  It describes how the brain makes decisions and how [...]

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