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Social Media Policy Resource Guide for Higher Ed

When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]

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Building Your Own Listening Post

The basic concept of the social web and Web 2.0 is one of conversations and user generated content.  Engagement.  Interaction.  My focus today is on the former, with a dab of latter.  Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]

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Do You Join the Conversation or Stay at a Distance? Comments Welcome!

I’ve noticed over the months that there is a select group of people that seem to comment across the blogs in the Higher Education arena. I’m assuming that there are more individuals following the conversation as BlogHighEd is reporting over 250 RSS subscribers on their site and I’ve got slightly over 75 on a good [...]

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