doteduguru

A Primer for Effective Email Marketing

The following is a guest post by Scott Cohen, Marketing Copywriter at Western Governors University. Scott writes and manages copy for the university’s public website, email marketing campaigns, and direct mail campaigns. Scott also writes on his personal blog and contributes his opinions and critiques on email marketing on The Email Zoo Blog. You can [...]

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Links of the Week Feb 1st

Here’s the weekly wrap-up of worthly tech news and a few extra tidbits. Lots of great news and articles this week! By far the biggest news of the week just happened this morning with Microsoft agreeing to buy Yahoo (links below). I’ve been telling people for the last month now that Yahoo was the perfect [...]

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Does your institution e-mail market? We do!

In the last year we have put a lot of time and effort into creating a solid email marketing campaign. What has been so unbelievable about the campaign is the growing support that we have been receiving from various departments around campus. I’ll save it for another post to really look at the various departments and how [...]

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