Tag Archive | "email campaign"

Email Stats Can Be Deceiving

This week I attended a demo of Harris Connect’s email marketing tool.  Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience.  But where it lacks is reporting, leading to what could be statistics [...]

Continue reading...

There is no “best day” to

The question I hear novice email marketers asking more than any other is “what is the best day to send email?” It’s the wrong question to ask. Here is the example I use when I give talks on this subject: Let’s say, for arguments sake, that I think the best day to send email is [...]

Continue reading...