Tag Archive | "goals"

5 Tips for Running a Productive Social Media Meeting

5 Tips for Running a Productive Social Media Meeting

Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices - planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.

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Show Me The Conversions

The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

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Help Me Help You: Social Media Education

Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

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Easy ROI on Facebook Ads

Easy ROI on Facebook Ads

I love Facebook Ads.  They’re easy to set up, targeted, and give you free visibility among your audience, since you only pay for them when they click on the ad and go to your website/page/whatever you have set up.  They’re also relatively easy to figure out your Return on Investment for using a few simple [...]

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Getting There: Successful Goal Setting

Yesterday I had an interesting discussion with our other web guy.  We recently underwent a fairly large redesign of our web site, which included the addition of new features and tools (read: more work for everyone).  One of these is the addition of a home page centerpiece linked to stories about the people of the [...]

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