Tag Archive | "marketing plans"

The problem with email benchmarks

Preface: So Kyle tells me its been a month since I’ve posted.  I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle.  But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

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Marketing to the Village

The following is a guest post by Eduardo Merille, Associate Director of Marketing at Florida International University.  Eddie has a personal blog and you also connect with him through Twitter, Facebook or LinkedIn.  This is the fifth post in the .eduGuru Blogger(s) Search Contest.

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Why do email marketing?

Why do email marketing? Mark Brownlow’s post on of that title on Email Marketing Reports presents an excellent argument about why email marketing is still relevant, despite all the claims of its death.  Here are the highlights: 

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