Tag Archive | "marketing strategy"

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student.  Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]

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There is no “best day” to email

The question I hear novice email marketers asking more than any other is “what is the best day to send email?” It’s the wrong question to ask. Here is the example I use when I give talks on this subject: Let’s say, for arguments sake, that I think the best day to send email is [...]

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