Tag Archive | "short url"

Offline Campaign Tracking: Presentation Clickthrough Comparison

Offline Campaign Tracking: Presentation Clickthrough Comparison

So if you have been reading this blog for any amount of time you know that in the last quarter of 2008 I made the Higher Education conference circuit presenting at HighEdWeb, Stamats, and Case V.  At each of those conferences I presented on the subject of Web Analytics.  As I told people at each [...]

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Using Redirectors for Offline Campaigns

So in a recent post I discussed Landing Pages and I mentioned offline campaigns and the importance of tracking these campaigns.  So now that we have that knowledge and I’ve also discussed using 301 redirects on your web server to send an individual from one page directly to another we can pull these two pieces [...]

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