Tag Archive | "strategy"
Content Management Manifesto
It is the ocean. A never-ending sea of waves, storms, battles, and challenges. Where we think we see an island of solitude, it’s merely an illusion brought on by fatigue and frustration. What is it? Managing the content of our web sites. First piece of advice, go read Kristina Halvorson’s Content Strategy for the Web. [...]
Continue reading...5 Tips for Running a Productive Social Media Meeting
Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices - planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.
Continue reading...Help Me Help You: Social Media Education
Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.
Continue reading...Creating an exclusive online community for fallaccepted students
A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped [...]
Continue reading...Imposter Twitter Accounts could be Making Money off your University
If your university has not snagged up its name on twitter.com your time is running out. We have heard of twitter squatters in the past but now they are getting a little more savvy and using common university names to tweet news about your university.
Continue reading...Do we really need a social media strategy?
If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.
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