Tag Archive | "student value"

Exactly How Much Is An Applicant Worth To Your College or University?

People love the term ROI.  It’s such a sexy term, but quite frankly I think it’s something that is regularly ignored in the world of higher education web.  This could be partially due to the fact that it’s a term loved by people with MBAs. And let’s be honest, most web people went down another [...]

Continue reading...

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student.  Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]

Continue reading...