Maybe you saw Mike Richwalsky’s post earlier this week about Google’s Super Bowl Ad and the local commercial for The University of Akron that me mentioned? This got me thinking and let’s be honest, who doesn’t like to talk about Super Bowl Commercials? This post doesn’t really have any practical purpose, but it’s fun to explore. Like every year, there were some great Super Bowl ads and some lame ducks. My personal favorite was the Hyundai Commercial with Brett Favre. I don’t know why but the thought of Brett still playing in ten years was just hilarious.
Brett Favre Hyundai Sonata Commercial
If you are interested in seeing more super bowl commercials here are some resources:
- SPIKE.com Top 10 Super Bowl Commericals of 2010 List
- @TSand Super Bowl Ad for his local Fleet Farm
Higher Education Commercial
Getting back on track here, let’s assume that the commercial has to be a national commercial unlike the Akron one. Meaning you are going to fork it up for the full audience. This year’s Super Bowl was the most watched television show EVER hitting an estimated 106.5 million viewers.
Super Bowl commercials have to be cutting edge and usually funny. If they aren’t funny then they must be really witty and smart, like the Google commercial. The typical college commercial that you see during a Saturday college football game simply would not cut it. How would you make a college come across as witty and humorous? It would also have to be for a major school that had national brand.
If I were making a Super Bowl commercial for a college I would want to find famous alumni to do the commercial. Preferably it would be someone who is funny like an actor or comedian. Maybe a versatile athlete like Peyton Manning would work. Speaking of Peyton, how great would it have been this year for the University of Tennessee, Peyton’s alma mater, to use him in a commercial in his typical role as a humorous, innocent funny man!? That could be an interesting angle. Every player in the NFL went to college as there is a rule that you have to play three years of college ball before you are eligible for the draft (or something like that). If your school has a player on one of the teams in the Super Bowl showing your pride could be a strong bond to establish. Even after the game if you have a former student-athlete here is an opportunity to showcase your brand.
According to Wikipedia an average Super Bowl commercial this year cost just over $3 million. We are just talking about the advertising fees, not the production costs! With education in such tight budget situations across the board right now let’s hope that schools don’t see this as a “justified” expense. I mean, how many quality web people could you afford to hire for that kind of money? Talk about really being able to make a tangible web impact and ultimately marketing impact!
So what do you think? What would your Super Bowl commercial for your school look like?
Before I finish this fun little post, I have to send a congratulations to my New Orleans Saints! I have been a life long Saints and Sunday’s victory was a very special win. If you are curious about my history as a Saints fan I wrote about that on my personal blog earlier this week.