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Social Media Policy Resource Guide for Higher Ed

22. October 2010

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Social Media Policy Resource Guide for Higher Ed

When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]

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Travel Recruitment: Why the Web Matters

2. July 2010

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Travel Recruitment: Why the Web Matters

Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]

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Teaching Privacy: Friends Don’t Let Friends Post to Facebook

14. May 2010

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Teaching Privacy: Friends Don’t Let Friends Post to Facebook

I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy.  It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy.  But this is not a post about quitting [...]

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Negative Comments Take 2: My Personal Rules

22. April 2010

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Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]

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Why Social Media Belong in the Classroom, Part II

21. April 2010

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Why Social Media Belong in the Classroom, Part II

Back when I was a high school English teacher in the late 1990s and early 2000s, I wanted teaching English to be fun like my high school art classes. Art class wasn’t about sitting in rows and listening; it was about listening to the radio, getting out of our seats and making something.

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A Satirical Look at Higher Ed: The Cronk of Higher Education

7. April 2010

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A Satirical Look at Higher Ed: The Cronk of Higher Education

Sometimes it’s good to step back from those three-hour conference room meetings or vendor calls from Hell and just laugh at yourself for a bit. Working in higher ed is a demanding, non-stop job but there’s plenty of opportunities to find humor in most situations.

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Building Your Own Listening Post

19. October 2009

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Building Your Own Listening Post

The basic concept of the social web and Web 2.0 is one of conversations and user generated content.  Engagement.  Interaction.  My focus today is on the former, with a dab of latter.  Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]

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Responding to Offending Blog Posts: The Mirror up to Nature

29. May 2009

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Responding to Offending Blog Posts: The Mirror up to Nature

Before you get offended by someone’s blogging, you need to ask yourself three things: 1. Is this post even about me/us?

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Nominate .eduGuru today!

14. April 2009

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Today is the last day to submit nominations for the eduStyle awards. If you find value in what Kyle, Rachel, Nick, Michael, Nikki and I offer you on here, I know we would all appreciate it if you took a minute to nominate us.  Just click on the banner below: 

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So you want to start a blog for your admissions office…

19. March 2009

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The other day on DoJo’s blog, I reprimanded staff members who are charged with maintaining blogs on their institutional websites that leave them for months at a time without an update.  Since posts on DoJo are extremely short by design, I wanted to elaborate further.  We’ve identified a problem, now let’s talk about how to [...]

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