Archive | Book Review RSS feed for this section

Book Review: Problem Solving 101 – A Simple Book For Smart People

Anyone that has read this blog for any time knows that I consider myself a problem solver first and a web/tech guy second.  A few weeks ago I presented a problem solving presentation deck and even further back I’ve talked about how to optimize your email habits, RSS reading time and establishing oneself as an [...]

Continue reading...

Book Review: Delivering Happiness

Book Review: Delivering Happiness

A few weeks ago Tony Hsieh gave bloggers the opportunity to get an advance copy of his newest book, Delivering Happiness - A path to profits, passion, and purpose in exchange for a review and the ability to give away a free copy of the book. I have been a big fan of Tony and Zappos of [...]

Continue reading...

Get on the Cluetrain

Get on the Cluetrain

Would you like your very own, shiny copy of The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger? Of course you do, it’s an awesome book, and I want to help you get it. And believe it or not, it’ll be FREE (as in beer).

Continue reading...

Book Review: Inbound Marketing the Book

Book Review: Inbound Marketing the Book

First of all let me be completely transparent by saying I do work at HubSpot, and the two authors of this book are my bosses.  So to not have good things to say about this book would probably be detrimental to both my job and to my beliefs for working at the company in the [...]

Continue reading...

Book Review: Free Culture by Lawrence Lessig

Book Review: Free Culture by Lawrence Lessig

If you follow me on Facebook or Twitter, you might have caught on that I recently got into the book Free Culture: The Nature and Future of Creativity by Lawrence Lessig, one of many that I’ve been meaning to check off my least of to-reads.  Let me spoil the review by telling you not to [...]

Continue reading...

Book Review: World Wide Rave by David Meerman Scott

Book Review: World Wide Rave by David Meerman Scott

David Meermean Scott’s newest book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories was just released a few weeks ago so it only seems fitting to review it sooner than later.  Now you should know that I only review books that I feel are absolutely [...]

Continue reading...

eBook Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

eBook Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

As a team leader of an upcoming redesign project, The eduStyle Guide to Usable Higher-Ed Homepage Design was very useful to me. My favorite section: Recommendations. I got more take aways and ideas of what to do (and what not to do) from that one section of every university’s review than anything else in the entire [...]

Continue reading...

Book Review: Web Analytics An Hour A Day by Avinash Kaushik

Book Review: Web Analytics An Hour A Day by Avinash Kaushik

I’ve been promising this book review of “Web Analytics: An Hour a Day” by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book.  I’ve spoken many times about Avinash and his wonderful blog “Occam’s Razor” which this book being [...]

Continue reading...

sex…Sex…SEX! Now I Have Your Attention.

sex…Sex…SEX!  Now I Have Your Attention.

A while back I did a book review of the book Neuromarketing, a great book about how our brains process information, and how marketers can use that knowledge to hone their strategy and their message.  Last week, I was turned on (no pun intended) to a book that brought these concepts to the web.  Neuro [...]

Continue reading...

Book Review: Neuromarketing

I breezed through a bunch of marketing books this weekend, but the one that really stood out as useful was Neuromarketing by Patrick Renvoise and Christophe Morin. If you do marketing in any way, shape or form this book should be on your “to read” list.  It describes how the brain makes decisions and how [...]

Continue reading...