David Meermean Scott’s newest book World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories was just released a few weeks ago so it only seems fitting to review it sooner than later. Now you should know that I only review books that I feel are absolutely worthy to share with the rest of you and I was actually quite surprised by a few valuable nuggets that I pulled away from this book considering the contents of this book being something that I feel I know quite a bit about. Much of what World Wide Rave discusses is exactly what the guru team and myself are accomplishing on this blog. Heck in many ways I found my new job through Social Media and specifically this blog, so it’s not like I didn’t know that this stuff actually works.
“Okay, let’s be honest. Marketers and executives aren’t really scared of social media and the idea of a World Wide Rave. They are scared of the unknown.” — David Meerman Scott
What is so interesting about this short and enjoyable read is that it’s chalked full of real individuals stories. Everyone loves a good story and Scott drives his points home by giving you lots of examples of real people using the web in many different ways to create their own “World Wide Rave”. To me that is the real appeal of the book. Instead of a detailed guide, yes there are a half dozen rules laid out but that’s it, we are given lots of entertaining examples from many industries of individuals who have used the web to be successful and their takeaway tips. Yes, there is even a great story of a University creating a World Wide Rave, a story about the University of North Dakota. Nothing beats a good story!
I also loved how near the end of the book Scott tied Search Engine Optimization into viral marketing. It is SO true and something I tell clients on a daily basis. They ask how do I get links to my site and rank better in search engines… well you create unique and amazing content of course! He hits the nail square on the head with the statement, “Performing search engine optimization on a crap-filled site just makes it slightly less crappy.”
So in closing I recommend picking up this short book and learning how to use viral marketing and providing value to your community through free content and creating your own success online. One exceptional piece of web content that the book mentions is IBM’s Social Computing Guidelines that for anyone looking to get more into the Social Media Marketing landscape look like a must read.
Photo Credit: World Wide Rave by dh