Founder | .eduGuru

Understanding Marketing Funnels and Conversion Activities

Monday, November 1,

Last week I talked about the value of an applicant so this week I want to continue that conversation up the channel and identify items on a website that also have value tied to this process. Let’s be honest the first thing that every school just like any other business has to understand is that [...]

Exactly How Much Is An Applicant Worth To Your College or University?

Tuesday, October 26,

14 Comments

People love the term ROI. It’s such a sexy term, but quite frankly I think it’s something that is regularly ignored in the world of higher education web. This could be partially due to the fact that it’s a term loved by people with MBAs. And let’s be honest, most web people went down another [...]

#heweb10 Photo Gallery of Poster Sessions

Wednesday, October 13,

4 Comments

It’s hard choosing one of the five presentations that are going on at any one time at HighEdWeb. It’s even harder when you have 26 poster sessions at a single time. I tried to simplify that for myself and maybe it will help everyone else out too.

Kyle’s Google Analytics and SEO Presentations from HighEdWeb#heweb10

Tuesday, October 12,

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HighEdWebhas been an absolute blast as it is every year. Instead of going into a detailed post I just wanted to post the updated versions of my two presentations. For more information on each you can follow the links below for all the great blog articles and content related to each presentation. (hint [...]

Don’t Make Me Tweet at #heweb10 – The Video

Tuesday, October 12,

3 Comments

After last years Great Keynote Meltdown the HighEdWeb conference committee was very was in tough position to choose a keynote speaker for theconference. They changed it up bringing back some of their best presentations from the past few years (thank you for choosing me to come back and represent with my Web Analytics [...]

Viral Videos: What It Means and Tips For Going Viral

Wednesday, September 22,

6 Comments

Last Sunday night I had the pleasure of being a guest host on Seth Odell’s new weekly web show Higher Ed Live. You might remember the plug I wrote a few weeks ago. Well after the first two episodes Seth has found a niche where he is providing a ton of value to the higher [...]

Higher Ed and the Real-Time Web

Wednesday, September 15,

4 Comments

On Sept. 14, I spoke at the 140 Characters Conference (#140conf) in Boston, an event that aims to “provide attendees with knowledge, perspectives and insights to the next wave of effects Twitter and the real-time internet will have on business.” What follows is an adaptation of the talk I delivered, “Higher Ed in the Now: Building [...]

Have You Heard About Higher Ed Live?

Wednesday, September 8,

6 Comments

I recently received a direct message from Seth Odell to tell me about his latest project. After one email he sold me on his awesome new project, and I knew it was going to be something worth sharing with the rest of you. Instead of going into the details on my own I asked Seth [...]

Security Concerns with Google Analytics: Q&A with the Gurus

Monday, August 23,

3 Comments

We recently received the following question from a reader: I recently joined the Advancement/University Marketing team as the person to lead the way regarding the web. I am being tasked with improving college & department websites, and I am taking it upon myself to also enter the realm of social media, and trying to get [...]

Web Analytics Strategy: Data In Context

Tuesday, August 3,

14 Comments

I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics. This is a positive sign. However, an important question to [...]