It’s been a while since I have ! This book essentially says throw your traditional marketing out the window. Yes it’s one of those complete change of mindset type books and I really enjoyed the experience.
The book defines Buzzmarketing as:
Buzzmarketing captures the attention of consumers and the media to the point where talking about your brand or company becomes entertaining, fascinating, and newsworthy.
presents a new methodology for companies to consider when they begin a marketing campaign. Forget spending all your money on advertising in different media, this is what everyone else does; you have to find a unique and memorable angle that will stick in the mind of your target audience. You need to come up with a creative idea that will create buzz around your brand.
Do you remember a few years ago when a small company named half.com was covered all throughout the news for convincing a small town to rename itself half.com for a year? This book’s author, Mark Hughes, was one of main individuals involved in that crazy, brilliant, and extremely successful campaign. Mark starts the book off with this unique and extremely interesting story. From this story I was hooked as he informs readers of the six buttons of buzz and takes us through other case studies of companies unique marketing campaigns the amazing word of mouth buzz they were able to create around their brands.
The Six Buttons of Buzz
- Push the Six Buttons
- Capture Media
- Advertise for Attention
- Climb Buzz Everest
- Discover Creativity
- Police Your Product
You’ll have to read the book to learn what exactly how these six buttons are used to create buzz for your brand, but I promise you it won’t be a boring read. Bottom line is creativity is timeless and knowing how to get people talking about your business is MUCH more valuable than spending lots of money to attempt to push your brand through channels that people are increasing ignoring. This really is one of those exciting books that will stimulate you to start thinking in new and creative directions.
Sounds like a very prescient book. Looking forward to reading it.
adding this to the endless list @markgr gave me at eduweb
can’t wait for winter reading corners
@Linda & Melissa - It’s really one of those books that will suck you in and is such a quick read. Excellent story telling!
I haven’t read buzz marketing, but doing something really different has worked successfully since the days of P.T. Barnum.
If you do what everyone else is doing, you’re just average. But the new, the unique, the truly different helps yours to stand out in the crowd of businesses.
Nice review, Kyle. Building buzz has always been an important part of my marketing arsenal, particularly because I don’t have any money to spend on huge marketing or advertising campaigns. You might be interested in a book called Beyond Buzz, by Lois Kelly. I reviewed it eons ago on my blog, so you can go there and search by that title if you want to read a bit about it.
Interesting post and it brings up interesting facts relating to how to build a brand that I sometimes struggle with. With limited ad budgets, a company must rely on new tactics to generate POSITIVE awareness.
I own a web analytics consulting company. We get some press, but not too much, this seems like an interesting book to set us down the path of getting more market tactics. Thanks for the review.
nice review. definitely something i will check out. if it is as good as i hope it’ll spawn some fresh ideas for my next projects.
Very interesting post,i need this.Thank you!
Sounds interestings, will surely look forward to read and expand my knowledge with buzzmarketing concept.
Thanks for the post.
Thanks for nice post. Buzzmarketing is really rocking.
Thanks for nice post. Buzzmarketing is really rocking.
It’s really one of those books that makes you love reading it again and again. Thanks for the post