It’s that time of year again. This survey was suggested by Matt Herzberger, Director of Web Communications at Florida International University with input from Head of Marketing , Director of Web Marketing, Founder, Chas Grundy from Notre Dame, Dave Olsen from West Virginia, and myself.
Continue reading...I’ve always said that I don’t really consider myself a technology or a web person. Instead I think of myself as more of a problem solver through technology. If you remember a while back I wrote a blog post on Email Management Best Practices. I very much know the challenges and problems with letting an [...]
Continue reading...Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices - planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.
Continue reading...I should probably feel terrible for making a play on Ray Kurzweil’s famous book title, because I don’t think I’m quite good enough to borrow from someone like him. But, I did it anyway. I know, I’m without shame. I’ve come to terms with that. I want to go a little editorial on you all [...]
Continue reading...Okay, I simply couldn’t resist tossing out a counterpoint here. This topic was started by Mark Greenfield (who was following up on a Steve Krug presentation) and continued here recently by my colleague Nikki. The reason that I want to run this from the other side is twofold: one, sometimes we just need a boost. [...]
Continue reading...I was on Twitter last week when Mark Greenfield put out the following call:
Continue reading...Over the years and in various roles: technical, training, leadership. I’ve served on a number of implementation teams and used a number of data-collection applications: time-tracking, project-management, Web analytics, surveys, other statistics packages. What I have learned from these experiences is that there are three common ways to fail:
Continue reading...Good budgeting includes doing effective resource management. The web has to produce a lot of different media, and so making the most of our resources is extremely important. This is becoming increasingly important as we’re asked to do more with less. The neat thing about higher ed though is that we have access to a [...]
Continue reading...Just last night, it was announced that the State of Kansas would be making its fifth round of budget cuts (cutting higher ed back tolevels), now equaling a full $1 billion in cuts from of what was originally supposed to be a $6 billion state operating budget. Kansas is small potatoes. Students recently [...]
Continue reading...Last week myself, Director of Web Marketing and Head of Marketing had the privilege of speaking at the HighEdWebConference. I can’t explain how great it was to see so many higher education web professionals, I feel humbled being around so many awesome people doing great things.
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