Archive | Social Media
Social Media Policy Resource Guide for Higher Ed
When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]
Continue reading...#heweb10 - “Hella Drop Shadow”: Presenting and Teaching in the Era of the Backchannel
Robin Smail (@robin2go), Patti Fantaske, and Lori Packer (@LoriPA) moderated an audience participation session discussing the ever-growing importance of the backchannel - conversation between audience members - in conferences and in the classroom. As the backchannel has moved into to Twitter and online, it has broken geophysical and time constraints - it spreads across the [...]
Continue reading...Facebook Groups Redesign: What It Means For You
Facebook announced platform changes to Groups at their offices in Palo Alto on October 6. Mashable has extensive coverage and reactions to the event here, here and here. If you’re currently using Facebook Groups or Pages to communicate with targeted communities, here’s a helpful guide to how the new Groups option will affect you.
Continue reading...The Power of “Social” in Social Media
Think about what goes into your social media strategy when launching campaigns. You talk about content, distribution, action, and community management. There’s helpful guides on how to track ROI after you launch a campaign and tools to provide analytics to your team members. If you step back from the computer and think about the true [...]
Continue reading...Does Your Campus Security Have a Place in Social Media?
I’m sure we’ve all heard about the University of Texas at Austin this morning. As I went through my day, I started to search more for updated information. Watching the live tweets via Google was helpful. I could imagine being at that school - or knowing someone who attended/worked there - and how Twitter would [...]
Continue reading...Viral Videos: What It Means and Tips For Going Viral
Last Sunday night I had the pleasure of being a guest host on Seth Odell’s new weekly web show Higher Ed Live. You might remember the plug I wrote a few weeks ago. Well after the first two episodes Seth has found a niche where he is providing a ton of value to the higher [...]
Continue reading...Higher Ed and the Real-Time Web
On Sept. 14, I spoke at the 140 Characters Conference (#140conf) in Boston, an event that aims to “provide attendees with knowledge, perspectives and insights to the next wave of effects Twitter and the real-time internet will have on business.” What follows is an adaptation of the talk I delivered, “Higher Ed in the Now: Building [...]
Continue reading...Higher Ed Headbutt: Engagement Vs. ROI
Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]
Continue reading...Calculating Engagement: What Do They Want?
We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]
Continue reading...Organic Search: Make Their Efforts Work for You
As higher ed professionals, we learn to juggle many hats and tasks. Some wanted, some not. As we struggle to implement the latest social technologies and integrate personalized content, we may not have time to be well versed in SEO techniques or the importance of organic search. Why should we take the time to figure [...]
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