Tag Archive | "application value"

Exactly How Much Is An Applicant Worth To Your College or University?

Exactly How Much Is An Applicant Worth To Your College or University?

People love the term ROI.  It’s such a sexy term, but quite frankly I think it’s something that is regularly ignored in the world of higher education web.  This could be partially due to the fact that it’s a term loved by people with MBAs. And let’s be honest, most web people went down another [...]

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Doesn’t Matter What You Call It, An Inquiry Is a Lead

Doesn’t Matter What You Call It, An Inquiry Is a Lead

Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student.  Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]

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