Tag Archive | "metrics"
Time to get serious about
“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”
Continue reading...Recappingand theGame Plan
It’s taken me a little longer than I would have liked to get around to it, but I very much believe in looking back to review the past year and setting goals going forward. You do the same for your website and professional growth right? If not or even if you do hopefully you can [...]
Continue reading...A Rant on Pageviews NOT being a Quality Metric
I was having a discussion in a forum the other day when someone mentioned that they were changing some pages on there site with the hope of increasing pageviews. As Head of Marketing is known to do with email metrics the web analytics individual that I strive to be went on the defensive, or offensive if you [...]
Continue reading...Are you ready for Web Analytics 2.0?
So I’ve got some upcoming presentations this year about Web Analytics for Higher Education and me being the anti procrastinator that I am have started to think about exactly what could I possibly say, like I have EVER had a problem with that before. This past weekend one of those moments of enlightenment came over [...]
Continue reading...Reminder: Email Marketing Webcast Tomorrow at 2PM EDT
This is just a quick reminder to make sure that you sign up for the Email Marketing Webcast that I’m doing tomorrow afternoon with DJ Waldow from Bronto. It promises to be an insightful look into an element of Wofford’s marketing campaign that has become a very important piece of the puzzle in a short [...]
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