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Understanding SEO: On-Page

Search Engine Optimization (SEO) is not pixie dust or snake oil. It’s a group of fundamental things that when done to a website it makes your site more accessible and usable.  The thing that I tell people all the time is “A search bot is your dumbest blindest user. If you aren’t creating your site [...]

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How to SEO a College Homepage 101

I’ve been kind of neglecting the SEO part of this blog, so lets get started. The most important page on your college site is your Institutional homepage. For Wofford roughly one third of all pageviews are this page. Because of this importance it is vital that this page is not just optimized for a human [...]

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