Tag Archive | "planning"

Content Strategy Roles and You

Content Strategy Roles and You

For all of the web shops out there that are already set up with eight different people devoted to the content strategy process for your university - see you later. You probably don’t need to worry about today’s post. For the rest of you (by which, I think we’re still talking about nearly everyone), well, [...]

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Content Strategy is More than Marketing Strategy

Content Strategy is More than Marketing Strategy

I know that many of you are in the same camp as me when it comes to the ideal way of setting up effective web governance. The prime idea being that “web communications,” as a discipline and as an organizational unit, isn’t something that answers solely to marketing, public relations, or information technology. When you [...]

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5 Tips for Running a Productive Social Media Meeting

5 Tips for Running a Productive Social Media Meeting

Summer is almost upon the higher education world. You know what that means for enrollment and marketing offices - planning committees, mailing calendar adjustments, strategy meetings, year-end recaps.

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The Web Singularity is Near

The Web Singularity is Near

I should probably feel terrible for making a play on Ray Kurzweil’s famous book title, because I don’t think I’m quite good enough to borrow from someone like him. But, I did it anyway. I know, I’m without shame. I’ve come to terms with that. I want to go a little editorial on you all [...]

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Help Me Help You: Social Media Education

Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

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