Tag Archive | "subject line"
Subject Line Customization: Too Much Like Spam?
Yesterday, I received an email from MoveOn.org that merged the name of the town I live in into the subject line. I’ll admit, it got my attention, as it was the first email I can recall seeing with this type of customization. But it didn’t necessarily catch my attention in a good way - I [...]
Continue reading...New Standards for Email Subject Lines
A few weeks ago, Founderwas caught off guard when asked about subject lines at eduWeb. I don’t fault him. Subject lines are tricky - you’re got a minimal amount of characters to convince someone that your email deserves their attention.
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