Live Blogging: Press Release 2.0 - News Releases in the Social Media Era

By Rachel Reuben - Thu, Nov 6, 2008-->

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Conferences, Social Media, WordPress

Matt Herzberger’s (@mherzber) Session @ #stamats08

*Watch the Presentation Video*

Goals & Research

  • migrate old posts, move to WordPress, ability to add multimedia, social media linkage, easy for writers

Research

  • evaluate what’s out there (both .edu & .com) - <3′s NYTimes.com
  • talk to writers - what are their needs
  • themes/designs/templates (SocialMediaRelease.org) - SMPR template

Goal: Make news sexy!!

RSS = plumbing (if only you could see the photo to go with this slide - classic!): You may not know it, but you’re consuming RSS

Problems

  • writers: put it in play to see what works
  • comments: convince to enable, monitor
  • consistency
  • add multimedia: writers tend not to care

Measurement

  • tools
    • Pay: Vocus, CustomScoop, Trackur
    • Free: Google Alerts, Technorati, Blog Pulse, Compete, del.icio.us

Future: What’s next

  • Do reporters in your area want RSS feeds instead of e-mails, faxes, paper press releases?

Examples:

  • Check out Texas A&M Engineering News site
  • MizzouWire
  • University of Illinois, Springfield
  • BU Today
  • Stanley Cup Winner JS Giguere Tackles…
  • WebEx launches the Green Guide to your Office
  • Doritos

How to practically start w/ limited resources:

  • use WordPress - known for 5 min install
  • redeploy writers - they’re already writing, just change where they’re putting it
  • they’re already taking photos - use them here
  • find creative ways to add sound & video - try SlideShowPro. Beauty of YouTube - they don’t have to be polished. Flip & Kodak video cameras.

Social Media News Release

MNR on MNR

This post was written by:

Rachel Reuben

Rachel Reuben - who has written 33 posts on .eduGuru

Rachel Reuben is the Director of Web Communication and Strategic Projects at the State University of New York at New Paltz, where she has worked in various Web communication, public relation, and marketing capacities over the last 11 years. Her areas of interest include eRecruiting, the use of social media in higher education for marketing and communication, as well as information architecture and user experience. Read her complete bio.

RachelReuben.comRachel on Twitter Rachel on LinkedIn  Rachel on Delicious Rachel's SlideShare Presentations Rachel on UWebDRachel on Facebook


2 Responses to “Live Blogging: Press Release 2.0 - News Releases in the Social Media Era”

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    Shana Says:

    Loving the updates from the conference. Keep them coming.

    Reply

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