eduWEBin Chicago. Are you Ready?

Next week is eduWEB 2009.  If you are a serious Higher Education Web Worker then there are two main conferences geared towards youeduWEB and HighEdWeb.  At least that’s my opinion.  To say the least I’m jacked up on Mountain Dew in excitement about going next week and getting to hang and talk with everyone!  With all that being said here are a few resources and events to be aware of that can enhance your conference experience.

Check out Head of Marketing ’s post if you are looking for a list of Higher Education conferences and recommendations.


  • eduWEB Conference Website
  • eduWEBPicture Sharing Group on Flickr
  • #eduweb as the official twitter hashtag
  • The eduWEB Twitter Rollcall

My eduWEBCalendar

First of all, I’m a little biased and there are lots of great presentations, so I’m going to keep this “guru” related.

Monday July 20th

  • 3:30PM – Head of Marketing presents “The Five Commandments of Email Marketing”
  • 8PM-Until  - .eduGuru sponsored uStream Party

Tuesday July 21st

  • 11:15AM – Lunch and the eduStyle Awards Ceremony
  • 1:45PM – Founder presents “SEO Best Practices: The Low Hanging Fruit for Immediate Results”
  • 3:45PM – Robin Smail & Technology Training present “Twitter Me This?”
  • Tuesday Night – The TSand night of Adventure

The Five Commandments of Email Marketing

Email is far from dead.  Quite the contrary in fact – it consistently garners more ROI than any other marketing medium.  This presentation will teach you how to do email marketing well in a higher education setting.  It takes you through my five golden rules of email marketing and gives you practical, applicable advice for creating successful campaigns at your institution.

.eduGuru sponsored uStream Party

Join Kyle, Technology Trainingand Head of Marketing from .eduGuru as they stream live with the first day’s conference wrap up.   We’ll also be recruiting some of your favorite higher ed bloggers and tweeters to join us.   So join us 8PM Central Time (9PM Eastern) Monday night!

The eduStyle Awards

2nd Annual eduStyle Higher Ed Web Awards will be announced in person at the eduWEB Conference Awards Ceremony luncheon on Tuesday, July 21st.  The eduStyle Higher Ed Web Awards, sponsored by finalsite, celebrate the best work in college and university websites. In 2008, nineteen categories recognized the most innovative and exciting developments in key areas of higher education web development.

Top-level prizes include best overall website, best redesign and most innovative. There are also awards in areas such as information architecture and video; awards for sub-sites (e.g. a faculty website) and special projects. Awards on blogging in higher ed will be presented in partnership with

Each award will be given as both a people’s choice and a judged award.

SEO Best Practices: The Low Hanging Fruit for Immediate Results

Search Engines are the first place that nearly everyone goes to when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website.  Unfortunately, when people think about SEO what immediately comes to mind are those emails of spammers who guarantee #1 results. SEO doesn’t have to be black magic, pixie dust, or snake oil.  College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be?  This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site that very week.  

Twitter Me This? Twitter for Higher Ed, Career, Institution, Productivity

Be a twitter superhero! Using less than 140 characters@Robin2go and @NikkiMK will show you how to use twitter for your academic institution, your career and your personal productivity.

Final Thoughts

So if you are coming to eduWEB next week in Chicago, join us!  Feel free to leave a comment below to tell everyone else you are going to be there so we can be sure to look for you.

Photo: Panoramic Chicago by LouisL

2 Responses to “eduWEBin Chicago. Are you Ready?”

  1. Says:

    Looking forward to the Monday night .eduGuru sponsored uStream Party, the TSand night of Adventure sounds lame, just sayin. :)

  2. Says:

    Was there a follow-up post to this one? I’d like to hear how the events turned out and what your thoughts are on the future of Higher Education and best practices in this field.