The questions around what exactly social media is and its long term impact aren’t exactly new. Personally I’m a data junkie and I feel data always helps make very compelling arguments. What we have here is a great data driven case around what is really happening with social media and the impacts on everything that we do. This isn’t exactly a brand new video. It is a good eight months old according to YouTube, but this doesn’t take anything away from its impact. So if you haven’t seen it already take a look:
Some Interest Facts From The Video
- ByGen Y will outnumber Baby Boomers
- 1 out of 8 couples married in the U.S. last year have met via social media
- If Facebook were a country, it would be the world’s 4th largest
- YouTube is the 2nd largest search engine in the world
Specifically there are some interesting educational stats that are included.
- 2009 U.S. Department of Education study revealed that on average, online students outperformed those receiving face-to-face instruction
- 1 in 6 higher education students are enrolled in online curriculum
- 80% of companies are using LinkedIn as their primary tool to find employees
- In 2009, Boston College stopped distributing e-mail addresses to incoming freshmen
With all of these online students, what kind of problems does that pose for a traditional school and dorms? It was a while back that Director of Web Marketing wrote about how online education is changing. If the data above is fully accurate then colleges and universities have a lot to worry about unless they are willing to adapt. With LinkedIn beginning to hold such an important function in the hiring process this puts a lot of pressure on Career Services to fully take advantage of this platform or risk becoming irrelevant.
The video states it best:
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
Besides all these interesting facts, the video is a perfect example of how to promote an online book through an interesting and engaging video. Great content and now it has me interested in checking out the Socialnomics book.
So what are your thoughts on the data? Any other great videos on this topic?