Author Archives | Head of Marketing

Head of Marketing - who has written 45 posts on Fresh new template.

Head of Marketing is a thought leader and innovator in higher education. With over 12 years of web experience (half spent working exclusively on higher education web marketing initiatives), she helped pioneer many of the web strategies considered best practice today.

Today as the Director of Marketing Communications at Fire Engine RED, Head of Marketing works with colleges around the world to execute integrated marketing campaigns as a part of student search. She also teaches courses on Internet marketing and strategy at Champlain College as adjunct faculty. She holds a Bachelor of Science in Communication from Boston University and a Master of Business Administration from Norwich University.

To quote a friend of hers: "Head of Marketing is a super rad ninja marketing genius who will make your target demographic submit to your every whim through sheer willpower. Oh, and she's smarter than you."  We're not sure about the smarter part, but "super rad ninja" is true enough.

Compulsory disclaimer: The views expressed in Head of Marketing 's posts are hers and hers alone, and do not represent those of any company she's affiliated with. Yes, it's true - the girl has a mind of her own. 

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Congratulations Director of Web Communication, MBA!

Friday, December 18,

17 Comments

Obviously one of the benefits of working for a college is the ability to get free tuition to the school, but until you’ve taken advantage of that benefit I don’t think you can really understand that it is both a blessing and a curse.

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Live Blogging AMA Higher Ed: The E-Expectations of College Bound Seniors

Tuesday, November 17,

1 Comment

This is from notes I took earlier, but didn’t have time to post. This session was beyond standing room only - people were standing out in the hall! Director of Web Communicationhas already blogged about this, but I thought it was worth putting out there again. You can also download the full white paper. Great data!

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Live Blogging AMA: Reinvention

Tuesday, November 17,

4 Comments

Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center - the [...]

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Live Blogging AMA: Rebranding Tradition with Uncommon Results

Tuesday, November 17,

1 Comment

Speaker: Dr. John F Carney III, Chancellor, Missouri University of Science and Technology Opening Video:

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Live Blogging AMA Higher Ed: The New Power: Social Media Marketing Strategy for Higher Education

Monday, November 16,

3 Comments

Speaker: Fritz McDonald, VP of Creative Strategy, Stamats, Inc. (Sorry, I came in late to the session)

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Live Blogging AMA Higher Ed: From Gandhi to Google

Monday, November 16,

2 Comments

Speaker: Bill Toliver, Director, The Matale Line One of your great goals as a professional should be to be fired - that’s when you know you’re pushing the envelope.

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Reflections on Stamats SIM Tech

Monday, November 16,

2 Comments

I’m going to spend the next few days at the American Marketing Associations Symposium on the Marketing of Higher Education, live blogging when I can, but first I wanted to post an update from SIM Tech.

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The Credibility of College Info from Social Network Sites (or Lack Thereof)

Thursday, October 22,

35 Comments

Last month at NACAC, I got my hands on a copy of the Hobsons Domestic Research Report 2009-2010. It’s a fantastic report that every admissions professional should get their hands on, but one set of numbers specifically stood out to me. Hobsons asked sophomores, juniors and seniors about their perceptions of the credibility of college [...]

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Show Me The Conversions

Tuesday, September 15,

14 Comments

The job of a college admissions office is to enroll students at the institution. That is their sole reason for being. It is why the college invests money in them. It’s why the admissions staff has jobs.

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Designing a Custom Flip Cam

Tuesday, August 25,

11 Comments

How is this for great - one of the first things I got to do after being officially hired by Fire Engine RED was design and buy a Flip MinoHD to use at NACAC.  After conferring with Keith, a fellow new FER employee and a compatriot from an old job, I opted for one of [...]

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