Author Archives | Rachel Reuben

Rachel Reuben - who has written 33 posts on .eduGuru.

Rachel Reuben is the Director of Web Communication and Strategic Projects at the State University of New York at New Paltz, where she has worked in various Web communication, public relation, and marketing capacities over the last 11 years. Her areas of interest include eRecruiting, the use of social media in higher education for marketing and communication, as well as information architecture and user experience. Read her complete bio.

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Is Your University Using Twitter to Its Fullest Potential?

Monday, February 23, 2009

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Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.

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Café New Paltz - One month update

Thursday, February 12, 2009

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Café New Paltz – One month update

This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. See: article 1 | article 2

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What’s an Appropriate Response Time to Inquirers?

Monday, January 19, 2009

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What’s an Appropriate Response Time to Inquirers?

About ten years ago when e-mail became mainstream at colleges/universities, departments were skittish about having a separate dedicated e-mail account as a way for their customers to contact them. They worried about work load creep, and customers expecting a quick turn around time for responses. Most of these folks still preferred to be tied up [...]

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Register for “Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students”

Monday, January 12, 2009

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Register for “Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students”

Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5, 2009

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Café New Paltz - 5 days in

Wednesday, January 7, 2009

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This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz.

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Creating an exclusive online community for fall 2009 accepted students

Friday, December 19, 2008

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A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped [...]

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Do we really need a social media strategy?

Tuesday, December 2, 2008

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If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.

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Improving Your Student Portal: Free 30 Min. Webinar this Wednesday!

Monday, December 1, 2008

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I’m presenting a free Webinar this Wednesday at 2 p.m. ET in conjunction with the folks at OmniUpdate to talk about a project we’ve been doing for first year students for the last two years in our portal, Luminis. We recently started using OmniUpdate within Luminis, which has made the content management aspect of this [...]

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Do Numbers Have Enough Value?

Thursday, November 20, 2008

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The following is a guest post by Rachel Reuben, Director of Web Communication & Strategic Projects at the State University of New York at New Paltz. She was a guest blogger in August when she published her research paper on “The Use of Social Media in Higher Education for Marketing and Communications: A Guide for [...]

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Live Blogging: What the Heck Do All These Numbers Mean? Web Analytics for Higher Ed

Friday, November 7, 2008

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Presentation @ #stamats08 How are you making Web decisions: Did the prez tell you to do this? Build a picture with meaningful data.

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