Author Archives | Rachel Reuben

Rachel Reuben - who has written 33 posts on .eduGuru.

Rachel Reuben is the Director of Web Communication and Strategic Projects at the State University of New York at New Paltz, where she has worked in various Web communication, public relation, and marketing capacities over the last 11 years. Her areas of interest include eRecruiting, the use of social media in higher education for marketing and communication, as well as information architecture and user experience. Read her complete bio.

RachelReuben.comRachel on Twitter Rachel on LinkedIn  Rachel on Delicious Rachel's SlideShare Presentations Rachel on UWebDRachel on Facebook


Image Library: Moving from Extensis Portfolio to Google’s Picasa

Monday, June 1, 2009

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Image Library: Moving from Extensis Portfolio to Google’s Picasa

We’ve been using Extensis Portfolio Server and clients for five years between two departments, Public Affairs and Design & Printing Services, to attempt to organize our digital image library of nearly 50,000 images. We’re also starting to store videos on this same server. We have a mixed environment of PC and Mac platforms. The PCs [...]

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Café New Paltz: A Yielding Success

Thursday, May 21, 2009

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A summary of Cafe New Paltz, an online Ning community for students accepted into the State University of New York at New Paltz for fall 2009 .

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Join the whole .eduGuru crew live, Thursday 4/23 at 3:15 p.m. EDT

Wednesday, April 22, 2009

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Join the whole .eduGuru crew live, Thursday 4/23 at 3:15 p.m. EDT

On April 23-24, 2009, Cornell University will be hosting the HighEdWeb Regional Conference. The .eduGuru Crew is scheduled for a session at 3:15 p.m. EDT on the 23rd called “Social Media Storytelling with the .eduGurus.” Only one of us will be there in person, but the rest of the crew will be joining the session [...]

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Reining in the outliers for a university-wide cohesive social media presence

Friday, April 3, 2009

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Reining in the outliers for a university-wide cohesive social media presence

Earlier this week we talked about a cohesive university-wide Web presence. Today we’re going to take that same theory, but explore it in the social media space.

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Taking the idea of a cohesive Web template in a slightly different direction

Thursday, April 2, 2009

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Taking the idea of a cohesive Web template in a slightly different direction

Earlier this week I wrote about reining in the outliers for a university-wide cohesive Web presence. Todd Sanders (@tsand) from the University of Wisconsin, Green Bay, had the gall to disagree with me (“for the first time EVER,” I’ll have you note), arguing that the art department shouldn’t look like the business department Web site. [...]

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Highlights from E-expectations: Class of 2009

Tuesday, March 31, 2009

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Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors in 2009 at the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Center for College and University [...]

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Reining in the outliers for a university-wide cohesive Web presence

Tuesday, March 31, 2009

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Reining in the outliers for a university-wide cohesive Web presence

A prospective student does a Google search for “English composition [university name]” and is brought to your English department’s site. While there, they find the program that intrigues them, and decide to jump off course to learn more about tuition and fees, housing, and dining services. Along they way they bounce through three additional department [...]

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OmniUpdate Users Conference Next Week

Monday, March 23, 2009

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Next week I’ll be heading to the OmniUpdate User Conference to give a presentation on a project we implemented on our campus a couple of years ago called the “My First Year” tab. The official presentation title is, “Using OU Campus in a Luminis Portal.” The “My First Year” project was mentioned in a Campus Technology article [...]

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eBook Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

Wednesday, March 11, 2009

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eBook Review: The eduStyle Guide to Usable Higher-Ed Homepage Design

As a team leader of an upcoming redesign project, The eduStyle Guide to Usable Higher-Ed Homepage Design was very useful to me. My favorite section: Recommendations. I got more take aways and ideas of what to do (and what not to do) from that one section of every university’s review than anything else in the entire [...]

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Happy birthday to our founder, Kyle James

Monday, March 2, 2009

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Happy birthday to our founder, Kyle James

Today is Kyle’s birthday! Would you like to chip in on a gift for your favorite displaced southern boy and Web analytics/SEO guru?

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