Author Archives | Director of Web Communication

Director of Web Communication - who has written 33 posts on Fresh new template.

Director of Web Communication is the Director of Web Communication and Strategic Projects at the State University of New York at New Paltz, where she has worked in various Web communication, public relation, and marketing capacities over the last 11 years. Her areas of interest include eRecruiting, the use of social media in higher education for marketing and communication, as well as information architecture and user experience. Read her complete bio.

Sharpening my saw

Friday, January 15,


“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.) I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in [...]

Continue reading...

Reach More Students Without Leaving Your Office

Monday, January 4,


Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.

Continue reading...

Protecting your College’s Intellectual Property on Facebook: Learning from the Class ofGroups

Friday, October 16,


The following is a guest post by Web Manager, Web Manager for Enrollment at Emerson College. Web Managerleads Web marketing and recruitment efforts for undergraduate and graduate admission. He also chairs the Social Media Group at Emerson, working with several departments to develop strategies and policies for the college’s social media presence. You can connect [...]

Continue reading...

Feeling Naked: A Tale of the Disappearing Facebook Fan Page

Tuesday, October 6,


On the evening of Wednesday, September 30, the SUNY New Paltz Facebook Fan Page mysteriously disappeared. At first I thought it was a temporary glitch, but when it was still inaccessible on Thursday afternoon, I knew something was up.

Continue reading...

Interview with

Monday, September 28,


Last week one of my friends on Twitter tweeted, “Just added myself to  - Ithaca College and Georgetown University.”

Continue reading...

Trust Agents & Higher Ed

Thursday, September 17,


In the New York Times bestselling book Trust Agents, Chris Brogan and Julien Smith talk about the six principles of being a Trust Agent:

Continue reading...

Simple status & engagement on Facebook

Thursday, August 27,


Last week I updated our university’s Facebook Fan Page status to say: I thought it might get a comment, or like, or two, but was absolutely floored to find this volume of response, most of which came within the same hour I posted.

Continue reading...

Division III Releases Social Networking Rule Change for Communicating with Prospective Student-Athletes

Wednesday, July 22,


The Division III Management Council just released their newly adopted “noncontroversial change to the Division III electronic transmissions limitations.” They’ve given it a retroactive effective date of August 1,to match when their original legislation went into effect. They’ve also released this article: “DIII Council opens up use of social-networking media“

Continue reading...

eduStyle Awards: Best Higher Ed Blog (People’s Choice) Goes to .eduGuru!

Tuesday, July 21,


Thank you to all of our readers who voted for .eduGuru for this year’s eduStyle Awards in the category “Best Higher Ed Blog.” We are truly grateful for your support. All six of us (Kyle, Head of Marketing , Fienen, Nick, Technology Training& Rachel) love having this outlet to blog about our experiences and topics that affect so [...]

Continue reading...

Help Me Help You: Social Media Education

Wednesday, July 8,


Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have.

Continue reading...