Archive | Case Study

Café New Paltz - 5 days in

7. January


This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fallaccepted students at the State University of New York at New Paltz.

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Practical Example of Google Analytics New Advanced Segments

26. November


Yesterday I posted a case study showing how email marketing is still relevant to Young Alumni.  Because it’s the day before Thanksgiving and it’s a little slow I’ve been doing a little more digging into that campaign.  A little over a month ago Google Analytics launched some new features including Advanced Segments and Custom Reporting.  [...]

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Case Study: Email Still Beats out Print and Social Media for Engagement

25. November


Now I’m going to go ahead and admit upfront that we don’t have full tracking in place to measure the actual dollar amounts that this campaign contributed, but I think it’s still a good example to show people how we actually measured a recent Alumni Campaign.  This is a learn as you go process so [...]

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Student Worker Research

24. November


It’s time for you to give a little back, and help me with some research I’m doing for some presentations to follow up in the future.  But it will be worth it, because in helping me, I will help you by taking all these numbers and stats and turning them into something cool, hilarious, and [...]

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Why Do We Fall Down? So That We Can Learn How to Pick Our Self Up!

21. November


The following is a guest post by Paul Prewitt the Electronic Communications Coordinator at the University of Arkansas Alumni Association.  Paul was kind enough to share an inside ‘FAIL’ that they recently fixed and is hoping you can learn from it too. You can contact Paul online at ( or connect through twitter. This is [...]

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