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Higher Ed and the Real-Time Web

15. September 2010

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On Sept. 14, I spoke at the 140 Characters Conference (#140conf) in Boston, an event that aims to “provide attendees with knowledge, perspectives and insights to the next wave of effects Twitter and the real-time internet will have on business.” What follows is an adaptation of the talk I delivered, “Higher Ed in the Now: Building [...]

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Get Web Analytical at Stamats!

25. August 2010

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Anyone in higher ed dealing with web analytics should be pumped to attend this year’s Stamats Integrated Marketing: Technology Conference. Not only is it in Las Vegas, but Avinash Kaushik is one of the keynote speakers! If you nerd out over this stuff (like me) you’re surely already registered, booked and raring to go. October [...]

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Stamats Integrated Marketing Technology Conference Giveaway

11. August 2010

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Stamats Integrated Marketing Technology Conference Giveaway

It’s Vegas, baby! The Stamats Integrated Marketing: Technology Conference will be held October 20-22 in Las Vegas, NV. Some of you folks may already be registered, but for those who haven’t - we’ve got a free giveaway that covers the $499 registration fee!

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Web Analytics Strategy: Data In Context

3. August 2010

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I attended the eduWeb Conference last week and was delighted by a reoccurring theme: measured results. The topic of analytics was front and center. During Karine Joly’s opening-session talk on marketing measurement strategy it was highlighted that many people in higher education are using analytics. This is a positive sign. However, an important question to [...]

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WhippleHill Summit Slides: SEO Best Practices: Hitting the Low Hanging Fruit

24. June 2010

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This morning I did a webinar for the WhippleHill Summit.  It was suppose to be part of a conference for independent schools in Nashville, TN, but because of the recent floods the whole conference was canceled.  The team at WhippleHill still wanted to do the presentations from the conference any way possible so they keep [...]

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Higher Ed Web Analytics: What’s Really Important to Report?

15. April 2010

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Ok. I’m sure most of us know what’s important. Kyle, for one, has done an excellent job in helping us all - myself included - in understanding how to use analytics to improve our higher ed web pages. But what I’m talking about here is: what’s important to tell your VP or others? As a [...]

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Presentation Notes from Google Wave in Higher Education

18. March 2010

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Presentation Notes from Google Wave in Higher Education

This week I talked to a group at the 2010 HELIX conference, sponsored by MOREnet. MOREnet is one of the high level networking authorities that provides connectivity services for educational entities in Missouri. My presentation discussed Google Wave’s place in the current and future plans of higher education. Below, you can find an outline of [...]

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Why Social Media Comes Last - Presentation from #edSocialMedia

16. February 2010

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Why Social Media Comes Last – Presentation from #edSocialMedia

It has been over a year since I first made the argument that social media comes last.  Today at the edSocialMedia Summit in Boston I dug a little more in actually explaining WHY.  This whole conference being on social media it was a little bit of a bold mood to explain why this is the [...]

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Live Blogging AMA Higher Ed: The E-Expectations of College Bound Seniors

17. November 2009

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This is from notes I took earlier, but didn’t have time to post. This session was beyond standing room only - people were standing out in the hall! Rachel has already blogged about this, but I thought it was worth putting out there again. You can also download the full white paper. Great data!

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Live Blogging AMA: Reinvention

17. November 2009

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Speakers: Teri Lucie Thompson, Purdue University and Elizabeth Scarborough, SimpsonScarborough If you are reinventing, you need a poster child (one that is not controversial and one that is very easy to see transformation in). At Purdue, it was a broken pay telephone that was the first thing people saw at the visitors center - the [...]

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