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How Le Moyne College is Using DotNetNuke

13. April

In the beginning, Le Moyne College’s main website was powered by a set of static web pages with a small dose of custom-written ASP to serve as our first entry into content management. As typically happens on campuses everywhere, as Le Moyne began a branding revision in 2008, one common theme that was echoed across [...]

How Duke University is Using Drupal

6. April

12 Comments

Lately, I have heard Drupal referred to as a “framework” in addition to a content management system. After building several Drupal sites, I would have to agree. A core Drupal installation gives you very little to start with. However, with the help of widely-used contributed modules, you can build anything from a personal blog, up [...]

5 Ways to Increase Your Admissions Marketing Budget

5. April

2 Comments

This is a guest post by Elizabeth Kraus. Elizabeth is a marketing and branding expert and the co-founder of myUsearch.com, the Honest College Matchmaker, an online matchmaking service that delivers qualified and invested student inquiries to help colleges protect their brand, control marketing costs and connect to students who are actually interested in their institution.

Organizing a Higher-Ed Online Media Stream

30. March

3 Comments

The following is a guest post by Zac Vineyard. Zac is the Web Programmer for Northwest Nazarene University, where he manages their web server, content management system (Typo3), content editor training, and a variety of other web projects. He is very interested in the organization of large web sites and believes in low-cost, easy web [...]

Protecting your College’s Intellectual Property on Facebook: Learning from the Class ofGroups

16. October

5 Comments

The following is a guest post by Web Manager, Web Manager for Enrollment at Emerson College. Web Managerleads Web marketing and recruitment efforts for undergraduate and graduate admission. He also chairs the Social Media Group at Emerson, working with several departments to develop strategies and policies for the college’s social media presence. You can connect [...]

A Primer for Effective Email Marketing

26. August

29 Comments

The following is a guest post by Scott Cohen, Marketing Copywriter at Western Governors University. Scott writes and manages copy for the university’s public website, email marketing campaigns, and direct mail campaigns. Scott also writes on his personal blog and contributes his opinions and critiques on email marketing on The Email Zoo Blog. You can [...]

The Web Design Triangle - It’s A Crutch!

24. March

12 Comments

The following is a guest post by Web ManagerMcCready. Web Manageris the web services manager at a college in Canada. He has been involved web development for 10 years with a focus on education and the Web for the last 3 years. He posts regularly to his blog, www.mikemccready.ca, where the topics focus on higher [...]

Tracking Flash Interaction with Google Analytics

21. November

8 Comments

The following is a guest post by Associate Director, Associate Director of Web Communications at Wayne State University. Associate Directorwrites on the Universities Web Communications Blog and is the mastermind behind EDU Checkup video blog which strives to “turn Web Workers into Web Rockstars”! Besides connecting on his personal blog, you can also connect with [...]

Why Do We Fall Down? So That We Can Learn How to Pick Our Self Up!

21. November

2 Comments

The following is a guest post by Paul Prewitt the Electronic Communications Coordinator at the University of Arkansas Alumni Association. Paul was kind enough to share an inside ‘FAIL’ that they recently fixed and is hoping you can learn from it too. You can contact Paul online at (www.draftmotif.org) or connect through twitter. This is [...]

I had dinner with Chris Brogan: Real implications for social media

21. November

2 Comments

The following is a guest post by Kathleen VanderVelde, Communications Manager at Davenport University. Kathleen blogs at davenblogger and has a personal blog, Things I’ve Seen, that she has been writing since the beginning of blogging, ok maybe not quite butis a long time in blogging time. You can connect with her through [...]