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Understanding Marketing Funnels and Conversion Activities

Understanding Marketing Funnels and Conversion Activities

Last week I talked about the value of an applicant so this week I want to continue that conversation up the channel and identify items on a website that also have value tied to this process.  Let’s be honest the first thing that every school just like any other business has to understand is that [...]

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Exactly How Much Is An Applicant Worth To Your College or University?

Exactly How Much Is An Applicant Worth To Your College or University?

People love the term ROI.  It’s such a sexy term, but quite frankly I think it’s something that is regularly ignored in the world of higher education web.  This could be partially due to the fact that it’s a term loved by people with MBAs. And let’s be honest, most web people went down another [...]

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E-Expectations: How to Focus Your Online Recruiting Efforts

Yesterday, Noel-Levitz released it’s latest E-Expectations Report about what college-bound students are looking for in terms of online engagement during the admissions process. They surveyed more than 1,000 high school students about their online behavior and expectations. As usual, it contained a wealth of information about where colleges should consider focusing their efforts. Here are [...]

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Higher Ed Headbutt: Engagement Vs. ROI

Higher Ed Headbutt: Engagement Vs. ROI

Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]

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Travel Recruitment: Why the Web Matters

Travel Recruitment: Why the Web Matters

Admissions Offices usually plan their fall travel season during the summer, based on future recruitment and enrollment goals, establishing good connections with local high schools, or revisiting historically successful fairs. But - how often do recruiters and web/marketing offices meet before travel season begins? There’s a few reasons why your web/marketing team should reach out [...]

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Calculating Engagement: What Do They Want?

Calculating Engagement: What Do They Want?

We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]

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Organic Search: Make Their Efforts Work for You

Organic Search: Make Their Efforts Work for You

As higher ed professionals, we learn to juggle many hats and tasks. Some wanted, some not. As we struggle to implement the latest social technologies and integrate personalized content, we may not have time to be well versed in SEO techniques or the importance of organic search. Why should we take the time to figure [...]

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Online Lead Generation: It’s Not Just for For-Profits Anymore

Back in the glory days of higher education, all colleges had to do to recruit students was to build some ornate stone towers and a reputation for academic excellence and students would flock their doors. But unfortunately, that is no longer the case. There are now roughly 6000 post-secondary institutions in the U.S. and last [...]

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Facebook Privacy and Admissions Counselors: Know Your Settings

Facebook Privacy and Admissions Counselors: Know Your Settings

At this point, you’re probably aware of the frenzy over Facebook’s complicated privacy settings. Major news outlets are covering it, a Quit Facebook Day campaign started, and new Facebook apps are emerging that promise to secure your privacy again.

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A Quick Follow-up for Delaware the Musical

A Quick Follow-up for Delaware the Musical

Four months of planning, choreography, writing orchestra parts, recording orchestra parts, incorporating ideas from prospective students, choir rehearsals, coordinating spaces and hundreds of students, meeting with alumni and faculty for inspiration, filming, editing, mixing, a HUGE on-campus release party, and 37,000+ hits later, Delaware: the MUSICAL is pecking its way through the depths of the [...]

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