Archive | recruitment
Phone Calls Too Impersonal for Today’s Prospects?
I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]
Continue reading...Can Video Chats be Useful in Recruitment?
April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]
Continue reading...So What if Butler Lost Monday Night! A BIGGER Lost Marketing Opportunity Occured!
Did you watch the NCAA College Basketball National Championship game Monday night? If you didn’t, a little school known as Butler University played in the biggest game of the school’s history. Yes, it’s true that they lost to Duke in a VERY close game, but I want to take a look at another sort of [...]
Continue reading...University Twitter Accounts: Spring Cleaning
For some of us, Twitter management may be a luxury (or a curse) that we aren’t able to allot much time to. A necessary tactic for most, we may have students to do this or may be on a weekly schedule of checking ritualistically every few days. But, for those who are lucky enough to [...]
Continue reading...Class ofWeb Communities: What Would a Chaperone Do?
If you’re in Admissions, you’re probably either running or paying attention to Class ofweb communities, whether on Facebook, Ning, or a private community run by your college/university. A big question that tends to come up from administrators is, “How involved should I be in the group?” Well, just think of yourself as a [...]
Continue reading...Best Admission Uses of Twitter
For 2010, it is safe to expect that Twitter will not see a diminished roll in university marketing and admissions strategy plans. However, it’s hard to avoid that some people will be coming to the web guys to have them set up their admissions office with Twitter (or will do it themselves), but then will [...]
Continue reading...Reach More Students Without Leaving Your Office
Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.
Continue reading...Division III Releases Social Networking Rule Change for Communicating with Prospective Student-Athletes
The Division III Management Council just released their newly adopted “noncontroversial change to the Division III electronic transmissions limitations.” They’ve given it a retroactive effective date of August 1,to match when their original legislation went into effect. They’ve also released this article: “DIII Council opens up use of social-networking media“
Continue reading...Doesn’t Matter What You Call It, An Inquiry Is a Lead
Now granted, I don’t know the situation at every institute, but it seems to be that there is a fairly consistent misunderstanding of the value of a prospective student. Maybe “misunderstanding” is not the correct term. Maybe just the general sharing of this stated value isn’t made apparent to web people who can play a [...]
Continue reading...Café New Paltz: A Yielding Success
A summary of Cafe New Paltz, an online Ning community for students accepted into the State University of New York at New Paltz for fall.
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