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Highlights from E-expectations: Class of

31. March

Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors inat the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Center for College and University [...]

Is Your University Using Twitter to Its Fullest Potential?

23. February

27 Comments

Last summer I did research for my independent study project in graduate school that resulted in “The Use of Social Media in Higher Education for Marketing and Communication: A Guide for Professionals in Higher Education.” The research was largely done in June and July 2008. During this time, very few universities were actively using Twitter.

Café New Paltz - One month update

12. February

10 Comments

This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fallaccepted students at the State University of New York at New Paltz. See: article 1 | article 2

What’s an Appropriate Response Time to Inquirers?

19. January

16 Comments

About ten years ago when e-mail became mainstream at colleges/universities, departments were skittish about having a separate dedicated e-mail account as a way for their customers to contact them. They worried about work load creep, and customers expecting a quick turn around time for responses. Most of these folks still preferred to be tied up [...]

Register for “Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students”

12. January

2 Comments

Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5,

Café New Paltz - 5 days in

7. January

19 Comments

This update is part 2 in a series about Café New Paltz, an exclusive online community using Ning for our fallaccepted students at the State University of New York at New Paltz.

Creating an exclusive online community for fallaccepted students

19. December

19 Comments

A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired by Chris Brogan’s post entitled, “Cafe-Shaped [...]

Do we really need a social media strategy?

2. December

33 Comments

If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.