Archive | Search
Calculating Engagement: What Do They Want?
We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]
Continue reading...Organic Search: Make Their Efforts Work for You
As higher ed professionals, we learn to juggle many hats and tasks. Some wanted, some not. As we struggle to implement the latest social technologies and integrate personalized content, we may not have time to be well versed in SEO techniques or the importance of organic search. Why should we take the time to figure [...]
Continue reading...Understanding SEO: On-Page
Search Engine Optimization (SEO) is not pixie dust or snake oil. It’s a group of fundamental things that when done to a website it makes your site more accessible and usable. The thing that I tell people all the time is “A search bot is your dumbest blindest user. If you aren’t creating your site [...]
Continue reading...Googled Over: How Promiscuous Is Your Data
I have been stewing on some thoughts of my own about Google ever since I had heard about Gears so I decided to wait to respond fully to Kyle’s post this week. It is a slideshare response. Enjoy!
Continue reading...A Good Starting Point for SEO – Local Search
The following is a guest post by Jeff Howard. This is an introduction post to a 5 part series on his blog about local search for higher education. Jeff is a SEO consultant, and works independently out of www.catchsearchmarketing.com. He has been involved with various higher education marketing projects touching SEO and Interactive Applications. Jeff [...]
Continue reading...Let’s talk about Landing Pages and Bounce Rates
So do you know what a landing page is? It’s amazing how many people that I talk to that don’t quite understand this subject. Landing pages are a very important element to actually marketing online. Landing pages allow you to segment your audience, track a specific segment, send individuals to relevant information and many other [...]
Continue reading...Need a quick Usability Test? Have you looked at Google Site Search?
Google Site Search is one of those additional functionalities in Google Analytics that is very easy to skip over. Once again I’m picking up a topic that Shelby Thayer already started on Trending Upward, but I think that it’s completely worth mentioning again. Spending time in your Site Search data is definitely something that should [...]
Continue reading...Which Search Engines Really Matter - The Followup
So many many months ago in what was the third post of this blog I asked the question, Which search engines really matter? In that post I pulled data from Compete’s monthly post about web search market share that showed Google dominating with almost 69% of the US market. So fast forward eight months later [...]
Continue reading...Is Hosted Search Really Ready for Prime Time?
In my years that I’ve now spent in higher education, one universal truth I have found is that nothing quite moves a project along like when someone much more important and much less web savvy than you deems an issue worth addressing. Such was the case only a couple months after I had started at [...]
Continue reading...Do you monitor your Institutes online identity? Here are some tools to help.
In the last few weeks a few new tools have come out to help in monitoring an online identity. Because of this I think it’s important to take a deeper look into what to monitor. As if you didn’t already have enough things to do in a normal day, there is a whole list of things that require regular monitoring. Although this article [...]
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