Archive | Social Networks

A “How To” On Foursquare

24. May


A few weeks ago I wrote an article for higher education marketers introducing them to Foursquare.  For those of you who aren’t familiar with Foursquare, it is a location-based social network that also doubles as a game.  By becoming a mayor and gaining badges there are certain addicting elements to the whole experience.  It is definitely [...]

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Facebook Privacy and Admissions Counselors: Know Your Settings

At this point, you’re probably aware of the frenzy over Facebook’s complicated privacy settings. Major news outlets are covering it, a Quit Facebook Day campaign started, and new Facebook apps are emerging that promise to secure your privacy again.

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Teaching Privacy: Friends Don’t Let Friends Post to Facebook

14. May


I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy.  It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy.  But this is not a post about quitting [...]

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Facebook Communities: Now What?

We’ve all had time to gripe, think and gasp at the new Facebook Community Pages. Director of Web Marketingdid an excellent job of getting us all up to speed with these latest evil doings in his previous post, Facebook Hates Your Brand. If you’re like me, you see it  - at the very least - as a [...]

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Phone Calls Too Impersonal for Today’s Prospects?

I taught two classes at Champlain College this semester, both of which wrapped up last week. For one of the classes, an advanced course for seniors called Internet Issues and Strategies, students had to write a final paper/case study about an organization using technology in an innovative way….and wouldn’t you know it but one of [...]

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Facebook Hates Your Brand

30. April


Have you ever heard the phrase how you can have too much of a good thing? That’s sort of how I feel about Facebook’s move to add Community Pages. I understand it. It’s not that it doesn’t make some sense. But it feels very much like a case of execution before consideration. They thought it [...]

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Foursquare: What Does It Really Mean To Your University?

26. April


For any of you that are in my social network of friends on Facebook or Twitter, you might have noticed that I have been rather active on Foursquare lately.  Ok, that is a real understatement, I’m a complete addict.  I’ve gone so far as creating a whole website with all the hard to find Foursquare [...]

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Negative Comments Take 2: My Personal Rules

22. April


Many people have asked lately, ‘how do we deal with negative comments’? It is always asked at the start of a new social media campaign, usually in fear or as an excuse. Be it in Facebook, Twitter, blog comments, etc., this still is an issue I think becomes more personal than institutional. Of course companies [...]

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Why Social Media Belong in the Classroom, Part II

21. April

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Back when I was a high school English teacher in the late 1990s and early 2000s, I wanted teaching English to be fun like my high school art classes. Art class wasn’t about sitting in rows and listening; it was about listening to the radio, getting out of our seats and making something.

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Can Video Chats be Useful in Recruitment?

12. April


April is an incredibly important month for Admission Offices around the country. There’s accepted student open houses, email campaigns, school swag to be mailed, and events across the country to convince top high school students that they should deposit to your school by May 1. What’s the point of all these increased marketing efforts? Sure, [...]

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