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Social Media Policy Resource Guide for Higher Ed

Social Media Policy Resource Guide for Higher Ed

When developing a social media policy, it is important to remember the nature of “social media” as a web platform. By creating an official presence for your college or university on a social media platform, you are immediately opening a dialogue with your audience. With every post you make, you’re engaging in a conversation that [...]

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Facebook Groups Redesign: What It Means For You

Facebook Groups Redesign: What It Means For You

Facebook announced platform changes to Groups at their offices in Palo Alto on October 6. Mashable has extensive coverage and reactions to the event here, here and here. If you’re currently using Facebook Groups or Pages to communicate with targeted communities, here’s a helpful guide to how the new Groups option will affect you.

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Get Web Analytical at Stamats!

Get Web Analytical at Stamats!

Anyone in higher ed dealing with web analytics should be pumped to attend this year’s Stamats Integrated Marketing: Technology Conference. Not only is it in Las Vegas, but Avinash Kaushik is one of the keynote speakers! If you nerd out over this stuff (like me) you’re surely already registered, booked and raring to go. October [...]

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Web Analytics for HelpDesks and Trainers

Web Analytics for HelpDesks and Trainers

If some of you have been wondering if I have perhaps dropped off the face of the earth, wonder no more.  Between parenting responsibilities and accepting a new position within the my university, I have had my hands full.  But now that the dust has settled, I am finally able to get back on track [...]

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Higher Ed Headbutt: Engagement Vs. ROI

Higher Ed Headbutt: Engagement Vs. ROI

Running off of my previous post, Calculating Engagement: What Do They Want, the battle always arises: which is more important, engagement or ROI? The easy answer is, they’re equally relevant. However, often the former gets a bad rap due to the unusual amorphous nature that it takes and the lack of any solidly accepted structure [...]

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Calculating Engagement: What Do They Want?

Calculating Engagement: What Do They Want?

We’re all a flurry in our respective endeavours: creating dynamic content for our site, working on optimizing our text for search, creating opportunities for offline efforts to sync with online communities. But have we really stopped to consider how our target truly wants to receive content? How will we determine if what we created and [...]

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Organic Search: Make Their Efforts Work for You

Organic Search: Make Their Efforts Work for You

As higher ed professionals, we learn to juggle many hats and tasks. Some wanted, some not. As we struggle to implement the latest social technologies and integrate personalized content, we may not have time to be well versed in SEO techniques or the importance of organic search. Why should we take the time to figure [...]

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A “How To” On Foursquare

A “How To” On Foursquare

A few weeks ago I wrote an article for higher education marketers introducing them to Foursquare.  For those of you who aren’t familiar with Foursquare, it is a location-based social network that also doubles as a game.  By becoming a mayor and gaining badges there are certain addicting elements to the whole experience.  It is definitely [...]

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Facebook Privacy and Admissions Counselors: Know Your Settings

Facebook Privacy and Admissions Counselors: Know Your Settings

At this point, you’re probably aware of the frenzy over Facebook’s complicated privacy settings. Major news outlets are covering it, a Quit Facebook Day campaign started, and new Facebook apps are emerging that promise to secure your privacy again.

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Teaching Privacy: Friends Don’t Let Friends Post to Facebook

Teaching Privacy: Friends Don’t Let Friends Post to Facebook

I’ve been wanting to do a post about some of the privacy training I’ve been doing for faculty and staff since the last time Facebook updated its privacy policy.  It’s hard to keep track of when, where, and how many times Facebook has changed its privacy policy.  But this is not a post about quitting [...]

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