Tag Archive | "colleges"

Time to get serious about email

“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

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Step away from the computer: When NOT to send a marketing email

Every time you send a message, you are telling your users how much you value them, because you’re asking them to put their time and energy into what you have to say.  Yet all too often, colleges blast out emails without putting half a thought into it and then wonder why their users don’t respond. [...]

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The problem with email benchmarks

Preface: So Kyle tells me its been a month since I’ve posted.  I’ll be honest - between conferences/live blogging, guest bloggers/contests and new writers, I’ve kind of been sitting back and letting the madness settle.  But to make up for it, here’s a nice little 1,000 word post on email marketing that I’m sure no [...]

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