Tag Archive | "integrated marketing"

Can’t Make it to Stamat’s Integrated Marketing: Technology Conference? Think Again!

Fall is certainly prime time for the best in higher education conferences. With HighEdWeb and EDUCAUSE already in the bag, this week the spotlight turns to the Stamat’s Integrated Marketing: Technology Conference, aka #simtech10. And while the conference is seriously not to be missed, there are probably a lot of folks out there who simply [...]

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Do we really need a social media strategy?

If you’re having a hard time convincing your administration that social media is worth the investment, try coming at it from a different angle — and I’m not suggesting writing the “social media strategy” we’ve all been hearing about lately. My theory? Piggy back on existing strategies at your university.

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I had dinner with Chris Brogan: Real implications for social media

The following is a guest post by Kathleen VanderVelde, Communications Manager at Davenport University.  Kathleen blogs at davenblogger and has a personal blog, Things I’ve Seen, that she has been writing since the beginning of blogging, ok maybe not quite but 2004 is a long time in blogging time.  You can connect with her through [...]

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Top Down and Bottom Up: Integrating Grassroots and Social Media Efforts

The following is a guest post by Jessica A. Krywosa, Director of Web Communication at Suffolk University.  Jessica blogs at Viraligious© and you also connect with her through Twitter, LinkedIn or Facebook.  This is the first of the .eduGuru Blogger(s) Search Contest.

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Tampa May Not Be World Champions, But We Are Coming Anyway!

This Wednesday starts the Stamats Integrated Marketing Conference: Technology Collaboration, Results.  Wow that’s a mouthful to get out properly.  Although this conference is not track heavy, it should more than make up with the quality of the presentation.  The BlogHighEd guys are both presenting (Matt Herzberger and Brad J Ward) and Karlyn and I have [...]

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