Tag Archive | "marketing tool"

Making a case for Twitter

Making a case for Twitter

There’s a lot of talk about how we use Twitter as a marketing tool…or if should we use it as a marketing tool…or what companies are using it well as a marketing tool…or if we have time to start integrating it as a marketing tool.  Blah blah blah.  For me, the jury is still out [...]

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HootSuite: Twitter Tool with actual Business Value

HootSuite: Twitter Tool with actual Business Value

There has been so much discussion about Twitter over the last six months and it seems like for the last year in Higher Education we have been searching for an actual business value from the service.  Heck we have talked about it a good many times on this blog and some of those posts that [...]

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Email Stats Can Be Deceiving

This week I attended a demo of Harris Connect’s email marketing tool.  Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience.  But where it lacks is reporting, leading to what could be statistics [...]

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Twitter as a Marketing Tool

In her guest post yesterday, Rachel Reuben argued that higher education hadn’t quite found a use for Twitter yet.  I’ve long argued that higher ed should be paying less attention to what other colleges are doing and more attention to what other industries are up to. While it may be true that few colleges out there [...]

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