Tag Archive | "mass emails"

Time to get serious about

“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover”

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Email Stats Can Be Deceiving

This week I attended a demo of Harris Connect’s email marketing tool.  Harris is a popular tool for maintaining alumni communities and the email tool they offer is fairly sophisticated in regards to segmentation your audience to target a message to the audience.  But where it lacks is reporting, leading to what could be statistics [...]

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