Tag Archive | "rachel reuben"

Sharpening my saw

Sharpening my saw

“Every new beginning comes from some other beginning’s end.” (Closing Time, Semisonic.) I started graduate school with the hope that I could bring greater value to my current position, and someday advance my career in the field of marketing and communication in higher ed. After three and a half years, I earned my MBA in [...]

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Café New Paltz - One month update

Café New Paltz – One month update

This update is part 3 in a series about Café New Paltz, an exclusive online community using Ning for our fall 2009 accepted students at the State University of New York at New Paltz. See: article 1 | article 2

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Improving Your Student Portal: Free 30 Min. Webinar this Wednesday!

I’m presenting a free Webinar this Wednesday at 2 p.m. ET in conjunction with the folks at OmniUpdate to talk about a project we’ve been doing for first year students for the last two years in our portal, Luminis. We recently started using OmniUpdate within Luminis, which has made the content management aspect of this [...]

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Your Vote is in and Guess What? It Counted

The polls have closed and all votes have been added up and counted. In the end 75 of you blessed us with your vote. We listened. With little to no deliberating by the staff we are pleased to announce that we are adding the three highest vote getters to the staff! We would like to [...]

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Twitter as a Marketing Tool

In her guest post yesterday, Rachel Reuben argued that higher education hadn’t quite found a use for Twitter yet.  I’ve long argued that higher ed should be paying less attention to what other colleges are doing and more attention to what other industries are up to. While it may be true that few colleges out there [...]

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The Use of Social Media in Higher Education for Marketing and Communications: A Guide for Professionals in Higher Education

The following is a guest post by Rachel Reuben the Director of Web Communication & Strategic Projects in the Office of Public Affairs at State University of New York at New Paltz.  Rachel was kind enough to share her recent completed report.  You can contact Rachel through email (rachel.reuben at gmail dot com) or connect [...]

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