Tag Archive | "smart phones"

Mobile Analytics Revisited (Have You Been Keeping Up?)

Wednesday, November 4,


This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics.  Believe it or not, you can’t just set that kind of stuff and forget it.  In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]

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Mobile Analytics: The Neglected Mutant Step Child

Thursday, March 12,


How many iPhones visited your site yesterday?  Can you tell me?  Could you get it set up if you needed to?  At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites.  Are they meeting the needs of the users?  Can the users [...]

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