Tag Archive | "tracking"

Mobile Analytics Revisited (Have You Been Keeping Up?)

Wednesday, November 4, 2009

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Mobile Analytics Revisited (Have You Been Keeping Up?)

This past March, I wrote a tutorial that described some techniques of measuring mobile traffic in Google Analytics.  Believe it or not, you can’t just set that kind of stuff and forget it.  In just the eight months since then, the topography of the mobile landscape has changed, and I wanted to share some changes [...]

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Building Your Own Listening Post

Monday, October 19, 2009

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Building Your Own Listening Post

The basic concept of the social web and Web 2.0 is one of conversations and user generated content.  Engagement.  Interaction.  My focus today is on the former, with a dab of latter.  Universities are much like other big brands, people talk about us in a lot of places, in a lot of ways, both good [...]

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Mobile Analytics: The Neglected Mutant Step Child

Thursday, March 12, 2009

22 Comments

Mobile Analytics: The Neglected Mutant Step Child

How many iPhones visited your site yesterday?  Can you tell me?  Could you get it set up if you needed to?  At many universities, concerns about the usage of mobile devices (i.e. PDAs and smart phones) are increasing with respect to their web sites.  Are they meeting the needs of the users?  Can the users [...]

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Tracking outgoing clicks with Google Analytics

Friday, December 5, 2008

20 Comments

I wanted my first post as a .eduGuru to be something spectacular, unfortunately all the ideas I had were taking too long to write, so here is something short and sweet.

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