A Lesson in Creativity and Research Direction from BMW

Have you heard about this revolutionary new car idea? BMW has a new concept car, called the Gina, with an exterior made of flexible cloth. Doors can be opened seamlessly along with the lights and it’s a car that weighs significantly less. This crazy idea isn’t even brand new as it was originally built six years ago It is finally seeing the light of day as the concept car, which actually drives, is being moved to the BMW Museum in Munich. I would guess watching the video one would come to one of two completely different mindsets; that is really weird and it can’t be safe or wow really cool.

Stay Opened Minded

The Gina is an excellent example of staying open minded and thinking out of the box. Because cars have always been made of metal or now plastic skins why couldn’t they be made of something else? I don’t know how far this concept is away from production or all the details around it (Update: there are no plans to put this car into production or even make any more), but it definitely is a completely different way of attacking a problem. With the every growing costs of energy and demand for oil a car that is significantly lighter would require much less power to move.

Wired has an interesting article about the car, BMW Builds a Shape-Shifting Car Out of Cloth, and a quote from that piece really sticks.

“It is in the nature of such visions that they do not necessarily claim to be suitable for series production,” company officials said in unveiling the car Tuesday. “Rather, they are intended to steer creativity and research into new directions.”

I believe that’s an important take away for anyone. Just because you have a wild and new marketing idea doesn’t mean that continuing to explore it is a complete waste. Ultimately creative new and innovate solutions would never happen without looking completely outside the box.

Besides it’s just a gorgeous looking concept car!

If your interested in furthering the conversation about this car there is plenty of interesting insight in the comments of the Wired article.

This post was written by:

Kyle James

Kyle James - who has written 227 posts on .eduGuru

Kyle is currently the Customer in Residence at HubSpot, a Co-Founder at nuCloud and  formerly the webmaster at Wofford College. Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media. He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.

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18 Responses to “A Lesson in Creativity and Research Direction from BMW”

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    Heidi Cool Says:

    I want one! Alas I fear it will be awhile before I get back to the BMW Museum to drool over it.

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    Adrian Xenon Says:

    The only thing that would be a down side to this car is safetly. I’d think that the material could catch easier on fire than metal. Also I believe that metal still looks nicer than cloth but this is a revolutionary design. I do like the fact BMW is thinking out of the box.

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    Alex Says:

    WOW! omg! very nice concept. its my lovely car!

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    Rand Stuck Says:

    Looks good but not exactly practical. Hard to imagine we will ever see this on the road.

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    Domino's Says:

    This is a really inspiring concept car from the BMW team. Really love how the engine bay opens up.

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    BMW Mechanic Newport Beach Says:

    Pretty cool concept. Doesnt seem very practical. Looks sweet though.

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    Mike-HID Says:

    Wow, that car looks so beautiful. Imagine driving this on the street lol

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    John Says:

    Looks to imaginary, I doubt they will make it.

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    Used 4x4 pickup trucks Says:

    This is historical car. First time i seen this type of car.

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    Mika2009Chips Says:

    Imagine driving this on the street lol

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    mp3runner1 Says:

    historical car. First time i seen this type of car.

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    rocket-supercharger Says:

    I want one! Alas I fear it will be awhile before I get back to the BMW Museum to drool over it.

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    Traffic Law And Substance Abuse Education Course Says:

    I never saw a car like this.Its looking great.

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    Liz Braisted Says:

    Thanks for posting this subject. I had been looking for good information about it.

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    Zackpc2010 Says:

    Looks to imaginary, I doubt they will make it.

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    Tony_Motor Says:

    Looks good but not exactly practical. Hard to imagine we will ever see this on the road.

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    beanbag2100 Says:

    I want one! Alas I fear it will be awhile before I get back to the BMW Museum to drool over it.

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    Ms. Mercedes Jones Says:

    This is a crazy car, will not come out though :)