Archive | Content Strategy
Persona Resources for Better Development
When dealing with web strategy in higher education - be it for marketing, content, or UI/UX - personas can and should play an important role in your process. Earlier this year, Associate Director covered some of the introductory concepts behind what they are used for. Today I wanted to walk you through some additional information [...]
Continue reading...Interview with Alison Zarrella, Author of The Facebook Marketing Book
For higher education web marketers Facebook is a very important social network for engaging with your audiences. Whether you are marketing to prospective students, current students or alumni, by now your institution probably has an active presence on Facebook. My friends Alison and Dan Zarrella recently published a new book called The Facebook Marketing Book. [...]
Continue reading...Learning How to KISS
As I sat at my desk recently looking at parts of our site that need attention, thinking about page layouts and design concepts, a thought came to me. This is not a new thought, nor a groundbreaking one. It is, however, an important one that I think a lot of us, especially at smaller universities [...]
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